on creativity and the brain…
Posted on April 3, 2012
BOOKS OF THE TIMES
How to Cultivate Eureka Moments
‘Imagine: How Creativity Works,’ by Jonah Lehrer
By MICHIKO KAKUTANI
Published: April 2, 2012
What makes the cartoon light bulb of creativity go off over someone’s head? What is the catalyst for groundbreaking inventions and innovative breakthroughs? In his illuminating new book, the journalist Jonah Lehrer explicates some now classic case studies. As he tells it:
